Not having traveled to a country in the middle of a medical crisis, I can only imagine the horror and heartbreak. Yet, through our movie this month, Facing Darkness (Rasco, 2017), we can have first-hand experience with the 2014 crisis in Liberia when the Ebola virus was rampant. Members of a US medical team become infected over the course of the movie.

In 2019, Africans in the Democratic Republic of the Congo are facing similar crises. And, because of their cultural experiences, locals are suspicious about the motives of aid workers, thus resist taking action that would help to contain the disease. In a mass delusion, their minds work against them, just like all of our minds do, to avoid changing what they have come to believe. Masters of persuasion understand this. Continue reading Facing Darkness with “Bigly” Persuasion →