Archive: PERSUASION

Defined as a “process aimed at changing a person’s (or group’s) attitude or behavior toward some event, idea, object, or other person(s), by using written or spoken words  . . . Under our PERSUASION theme, we explore aspects of persuasion in film.

The Art of Enron

Most people can bear adversity; but if you wish to know what a man really is give him power. This is the supreme test.
—Robert G. Ingersoll, Unity 1883

Unless you happened to work at Vermont’s Ben and Jerry’s in 1985 when the 5 to 1 rule was in effect1, America’s corporations, unwittingly or not, promote a type of culture that is “dog-eat-dog”. Under such merit-based systems, ambitious employees clock in long hours and rely on a variety of skills to climb the competitive corporate ladder. The highest tier of company leadership is where the best fruits of labor can be enjoyed.

Enron executives took this culture model and its fruits to an unprecedented level. For them, the culture wasn’t confined to activities in Enron’s trading floors and accounting offices; for this precious few, it became a way of life in which nothing was ever enough. Continue reading The Art of Enron